Not one, but two conversations at ISH 2025 saw Architonic Editor-in-Chief Simon Keane-Cowell discuss how the premium bathroom brand is leading the way when it comes to creating innovative and experiential bathroom solutions.

Designs that don’t steal the show, but instead quietly enhance every corner, can create a timeless atmosphere that flows seamlessly across the surfaces of a bathroom.

What was once a routine is now a moment of indulgence, as showering transforms into a calming ritual at the touch of a button.